CHAPTER 11

Hear from Those Who Have Done It Well

By now, you have read all the theory and practical steps to take for a successful social media effort. However, if you are having trouble seeing what social media looks like on a practical level, you may want to take a look at these real-world stories of nonprofits, just like yours, that took steps to connect with others on social media and found that it paid off.

Nonprofits often don’t have social media experts on staff. They are built and run by people with a passion to make a difference and to help spread the word about a cause they believe in. We hope these examples give you inspiration and insights as you navigate the world of social media.

Here is a little snippet of what you can expect in ...

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