CHAPTER 6

Innovation

The Next Big Thing

In a seminal article, James March (1991), a professor at Stanford University, described an existential challenge facing firms: the need to engage in, and balance, both exploitation and exploration activities. Exploitation involves learning to efficiently use current resources and capabilities to deliver profit. Exploration is about the ability to innovate to guard against becoming obsolete from changing markets and technologies. Innovation emerges from exploration, experimentation, trying different things, and not from doing the same things over and over again. To build current and future value, firms must invest in both exploitation and exploration.

What does this have to do with e-HRM? We consider e-HRM ...

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