Chapter 9. Cultivating Innovation: How to Design a Winning Culture
How Culture Affects Innovation
Layered on top of and spread throughout the organization, a company's systems and processes are a network of social interactions—the organizational culture. Culture, comprised of unwritten rules, shared beliefs, and mental models of the people, affects the effectiveness of the innovation tools we have described. The mightiest company in the computer industry, IBM, nearly disappeared in the early 1990s. The company's culture prized homogeneity and conformance, and the company could not deal with the rate of change going on around it. Only a risky and forceful change driven by a new external CEO put IBM back on the success track.
Figure 9.1 depicts how ...
Get Making Innovation Work: How to Manage It, Measure It, and Profit from It now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
