1Improvement is Everybody’s Business
Today change is so swift and relentless in the technosocietiesthat yesterday’s truths suddenly become today’s fictions, andthe most highly skilled and intelligent members of societyadmit difficulty in keeping up with the deluge of newknowledge—even in extremely narrow fields.
-Alvin Toffler [1971]
Viewing Software as a Business
Everyone knows that software is the business to be in today. As Table 1.1 illustrates, it’s where the jobs are projected to be in tomorrow’s economy. It is also the business where fortunes are being made and lost seemingly overnight. Daily hundreds of employees become millionaires as new dotcom companies are brought to market. The value of these entrepreneurs swings back and forth ...
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