Management, 11th Edition

Chapter 5. Global Management and Cultural Diversity

Chapter 5 Study Questions

1. What are the management challenges of globalization?

2. What are global businesses, and what do they do?

3. What is culture, and how does it impact global management?

4. How can we benefit from global management learning?

Learning From Others, With Globalization, Businesses Are World Travelers

This is a shopping test. What do Victoria's Secret, C. O. Bigelow, Bath & Body Works, White Barn Candle Co., La Senza, and Henri Bendel have in common? The answer is they all trace their roots back to 1963 and a small women's clothing store in Columbus, Ohio. That single store has grown into a global company known as one of the world's most admired fashion retailers—Limited Brands.

The Limited's founder, chairman, and CEO, Leslie Wexner, is a member of the retail CEOs all-star team. He's called a "pioneer of specialty brands" and someone with special retailing "vision and focus." All this has been achieved in a competitive industry described as challenged by "logistics, merchandising, marketing, human resources, property and, in some cases, global expansion." Wexner sums up his business success this way: "Better brands, best brands—I don't believe bigger is better; I believe better is better. Period."

This is a global business test. Where does The Limited get its products? The answer is anywhere in the world where it can get quality at low cost. Under Wexner's leadership the firm has been a major participant in the world of global ...