Book description
Hartley's casebook is rich in content with easy to read case studies that are well suited for business professionals. They'll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google's entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.
Table of contents
- Copyright
- PREFACE
- ABOUT THE AUTHOR
- 1. Introduction
-
I. PLAYERS IN A TIME OF ECONOMIC CRISIS
-
2. Walmart—A Winner
- 2.1. INTO THE NEW MILLENNIUM
- 2.2. INGREDIENTS OF SUCCESS
- 2.3. A DARKER SIDE
- 2.4. WALMART CONFRONTS THE SEVERE ECONOMIC DOWNTURN
- 2.5. EFFORTS TO IMPROVE THE PUBLIC IMAGE
- 2.6. COMMENTARY
- 2.7. CONSIDER
- 2.8. QUESTIONS
- 2.9. HANDS-ON EXERCISES
- 2.10. TEAM DEBATE EXERCISES
- 2.11. YOUR ASSESSMENT OF THE LATEST DEVELOPMENTS
- 2.12. INVITATION TO RESEARCH
- 3. Procter & Gamble: An Old Strategy is Found Wanting
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2. Walmart—A Winner
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II. GREAT COMEBACKS
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4. Continental Airlines: Salvaging from the Ashes
- 4.1. THE FRANK LORENZO ERA
- 4.2. CONTINENTAL'S EMERGENCE FROM BANKRUPTCY, AGAIN
- 4.3. THE GREAT COMEBACK UNDER GORDON BETHUNE
- 4.4. HOW DID HE DO IT?
- 4.5. UPDATE
- 4.6. CONSIDER
- 4.7. QUESTIONS
- 4.8. HANDS-ON EXERCISES
- 4.9. YOUR PROGNOSIS FROM LATEST DEVELOPMENTS
- 4.10. TEAM DEBATE EXERCISES
- 4.11. INVITATION TO RESEARCH
- 5. Harley-Davidson: A Long-Overdue Revival
- 6. IBM: A Fading Giant Rejuvenates
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4. Continental Airlines: Salvaging from the Ashes
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III. ENTREPRENEURIAL ADVENTURES
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7. Google—An Entrepreneurial Juggernaut
- 7.1. BRAIN DRAIN
- 7.2. SERGEY BRIN AND LARRY PAGE AND THE START OF GOOGLE
- 7.3. THE EARLY GROWTH YEARS
- 7.4. CHARGING AHEAD
- 7.5. GOING PUBLIC
- 7.6. AFTER THE IPO
- 7.7. ANALYSIS
- 7.8. POTENTIAL THREATS TO GOOGLE
- 7.9. UPDATE—GOING INTO 2010
- 7.10. THE THREAT THAT GOOGLE POSES TO OTHER FIRMS
- 7.11. CONSIDER
- 7.12. QUESTIONS
- 7.13. HANDS-ON EXERCISE
- 7.14. TEAM DEBATE
- 7.15. INVITATION TO RESEARCH
- 8. Starbucks—A Paragon of Growth and Employee Benefits Faces Storm Clouds
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7. Google—An Entrepreneurial Juggernaut
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IV. PLANNING
- 9. Euro Disney: Bungling a Successful Format
-
10. Boeing: Miscalculations on a Worldwide Scale
- 10.1. BOEING
- 10.2. PROBLEMS WITH THE COMMERCIAL AIRCRAFT BUSINESS SEGMENT
- 10.3. AIRBUS INDUSTRIES
- 10.4. WHO CAN WE BLAME FOR BOEING'S TROUBLES?
- 10.5. COMPETITION AT THE NEW MILLENNIUM
- 10.6. EVERYTHING CHANGED WITH 9/11
- 10.7. BOEING'S CONTINUING PROBLEMS
- 10.8. THE TIDE TURNS FOR BOEING
- 10.9. TOWARD THE DECADE'S END
- 10.10. AN OBJECTIVE APPRAISAL OF BOEING'S FUTURE
- 10.11. CONSIDER
- 10.12. QUESTIONS
- 10.13. HANDS-ON EXERCISES
- 10.14. TEAM DEBATE EXERCISES
- 10.15. INVITATION TO RESEARCH
- 11. Vanguard: Success in Taking the Road Less Traveled
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V. LEADERSHIP AND EXECUTION
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12. Hewlett-Packard Under Carly Fiorina, and After Her
- 12.1. CARLY FIORINA
- 12.2. THE HEWLETT-PACKARD COMPANY (HP)
- 12.3. THE SITUATION WHEN CARLY FIORINA TOOK OVER
- 12.4. FIORINA'S ACTIONS
- 12.5. IS THE "SUCCESSFUL" MERGER A DONE DEAL?
- 12.6. HP'S BOARD OUSTS FIORINA
- 12.7. AFTER CARLY
- 12.8. ANALYSIS
- 12.9. CARLY AFTER HP
- 12.10. CONSIDER
- 12.11. QUESTIONS
- 12.12. HANDS-ON EXERCISES
- 12.13. TEAM DEBATE EXERCISES
- 12.14. INVITATION TO RESEARCH
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13. Southwest Airlines: "Try to Match Our Prices"
- 13.1. HERBERT D. KELLEHER
- 13.2. THE BEGINNINGS
- 13.3. GROWTH
- 13.4. INGREDIENTS OF SUCCESS
- 13.5. GALLOPING TOWARD THE NEW MILLENNIUM
- 13.6. UPDATE TO 2006
- 13.7. THE SITUATION IN 2007 AND 2008
- 13.8. CONSIDER
- 13.9. QUESTIONS
- 13.10. HANDS-ON EXERCISES
- 13.11. TEAM DEBATE EXERCISES
- 13.12. YOUR ASSESSMENT OF THE LATEST DEVELOPMENTS
- 13.13. INVITATION TO RESEARCH
- 14. Herman Miller: A Role-Model in Leadership
- 15. Boston Beer—Can I Really Compete With the Big Boys?
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12. Hewlett-Packard Under Carly Fiorina, and After Her
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VI. CONTROLLING
- 16. United Way: A Not-for-Profit Organization Also Needs Controls and Oversight
- 17. Maytag: Incredibly Loose Supervision of a Foreign Subsidiary; Also, the Allure of Outsourcing
- 18. MetLife: Poorly Controlled Sales Practices
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VII. ETHICAL MISTAKES
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19. DaimlerChrysler—Blatant Misrepresentation
- 19.1. CHRYSLER BEFORE THE MERGER
- 19.2. AFTER THE MERGER
- 19.3. PROGNOSIS
- 19.4. ANALYSIS
- 19.5. CAN THERE REALLY BE A MERGER OF EQUALS?
- 19.6. UPDATE
- 19.7. CONSIDER
- 19.8. QUESTIONS
- 19.9. HANDS-ON EXERCISES
- 19.10. TEAM DEBATE EXERCISES
- 19.11. YOUR ASSESSMENT OF THE LATEST DEVELOPMENTS
- 19.12. INVITATION TO RESEARCH
-
20. Merck's Vioxx Catastrophe and Other Problems
- 20.1. CEO RAYMOND GILMARTIN WITH EDWARD SCOLNICK, AND MERCK
- 20.2. THE CONTROVERSY
- 20.3. OUTLOOK FOR MERCK
- 20.4. WHAT IS MERCK'S BEST STRATEGY FOR THE FUTURE?
- 20.5. ANALYSIS
- 20.6. UPDATE—2007–2008
- 20.7. CONSIDER
- 20.8. QUESTIONS
- 20.9. HANDS-ON EXERCISES
- 20.10. TEAM DEBATE EXERCISES
- 20.11. INVITATION TO RESEARCH
- 21. Ford Explorers with Firestone Tires: Ill-Handling a Killer Scenario
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19. DaimlerChrysler—Blatant Misrepresentation
Product information
- Title: Management Mistakes and Successes, Tenth Edition
- Author(s):
- Release date: September 2010
- Publisher(s): Wiley
- ISBN: 9780470530528
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