3.1. A CHANGE IN COMMAND3.1.1. Robert McDonald3.1.2. Succession at P&G3.2. ISSUES CONFRONTING P&G DURING THE RECESSION3.2.1. The Year 2009 and the Emergence of Store Brands3.2.2. Cannibalization3.2.3. Inventory Costs3.2.4. Levels of Management3.2.5. The Promote-From-Within Model3.3. THE NEW LEADERSHIP AT P&G, 2009 AND BEYOND3.3.1. The World's Biggest Advertiser3.4. UPDATE3.5. CONSIDER3.6. QUESTIONS3.7. HANDS-ON-EXERCISES3.8. TEAM DEBATES EXERCISES3.9. INVITATION TO RESEARCH