Management System for Strategic Innovation

1 The need for a new theoretical model and the research approach of this book

DOI: 10.4324/9781003305057-1

1.1 Aims and objectives of this book – strategy transformation through strategic innovation

Needless to say, the continuous creation of new products, services, and even novel business models is important for companies to gain and maintain a sustainable competitive advantage and grow over the long term (e.g., Jelinek and Schoonhoven, 1990; Morone, 1993; Kodama, 2011, 2018). In particular, the creation and execution of new business models that transform existing rules and radically revamp conventional products and services have triggered major strategy transformations in traditional large corporations throughout history.

The chain of academic ...