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Managerial Communication and the Brain by Dirk Remley

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CHAPTER 5

Correspondence: Communicating to Leadership Externally

While most of the chapters in this book provide cases internal to a company—communication between coworkers or people within the same organization—this chapter focuses on examples and cases with external situations. Because various office politics affect internal communication, it is much easier to illustrate the principles introduced in Chapter 2 with an external message. In this chapter, we will consider a situation that involves raising the awareness of a company’s leadership about a problem with the company and requesting action on it. Application of neuroscience to messages can facilitate better communication outside of the workplace as well as within it.

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