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Managerial Communication and the Brain by Dirk Remley

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CHAPTER 10

Wrapping It Up with Principles and Caveats

Each interaction between humans involves understanding one’s audience, specifically what motivates them and what affects their decisions to respond a certain way. This book has presented ways to think about how neural activity influences these responses. The several questions related to audience considerations that we have considered represent detailed analysis that can affect how an audience responds to a message. In this chapter we will summarize those points to create a more concise listing of the considerations and also consider some caveats related to these principles.

Considerations

In Chapter 1, we considered some primary neuroscientific concepts to consider relative to an audience. ...

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