December 2024
Intermediate to advanced
576 pages
27h 2m
English
book
Managerial Economics: Analysis and Management, with eBook Access Code, 10th Edition
by William F. Samuelson, Stephen G. Marks, Jay L. Zagorsky
Content preview from Managerial Economics: Analysis and Management, with eBook Access Code, 10th Edition
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List of Real‐World Applications
- Maximizing Value
- Corporate Social Responsibility
- Lower Drug Prices in Africa
- Conflict in Fast‐Food Franchising
- Manufacturing Microchips
- Responding to Exchange Rate Changes
- Pricing Amazon's Kindle
- Siting an E‐commerce Warehouse
- Airline Ticket Pricing
- Ticket Pricing for a Sports Franchise
- Pricing in Practice
- Multinational Production and Pricing
- Information Goods
- Estimating Movie Demand
- New Coke
- Data‐Driven Business
- Estimating the Demand for Air Travel
- Forecasting Cable TV Customers
- The Demand for Toys
- The Housing Bubble and Crash
- Forecasting the Fate of Euro Disney
- Forecasting Performance
- Allocating a Sales Force
- A Production Function for Auto Parts
- Winning in Professional Football and Baseball
- Estimating Production Functions
- Changes in Production: Remote Work and Artificial Intelligence
- Allocating Production between Refineries
- Aluminum vs. Steel in Cars and Trucks
- Allocating Costs
- Starting a New Business
- Sunk Costs
- Pricing E‐books
- Comparative Advantage and International Trade
- E‐Commerce and Cost Economies
- Flexibility and Innovation
- Betting the Planet
- The Market for Day Care
- Market Competition and the Internet
- President Trump's Tariffs
- New York City's Taxicabs
- Intel's Monopoly
- The OPEC Cartel
- Elevated Prices in the Infant Formula Industry
- The Five‐Forces Model
- Concentration Ratios in US Industry
- Global Airfares
- A Price War
- Modern “Prisoner Dilemmas”
- When to Cut Price
- Strategic Commitments
- Bundling Films
- A Battle for Air Passengers
- Jockeying in ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.