April 2018
Intermediate to advanced
83 pages
1h 26m
English
Content preview from Managing and Mitigating Bots
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Chapter 3. Impact of Automated Traffic
Before deciding on how to manage the automated traffic that is hitting your system, it is important that you have effectively assessed the impact it is having, weighed against the value it is delivering to you. When considering the impact you need to be sure that you are not just considering the impact on your servers but also the business impact. In addition, sufficient investigation must be undertaken to determine the intent of the bot operator and to understand what they were actually trying to do when executing the automated attack.
It’s important to realize that non-human traffic can deliver value while also having a negative impact on your business. In this case, you must assess the relative importance of the non-human traffic to deduce whether the benefits of this traffic outweigh the negative effects.
When assessing the impact consider the impact on company interests, other users, system security, and infrastructure. Let’s now examine each of these in turn.
Company Interests
Is the automated traffic accessing your site for purposes that would not be in the interests of your company?
Examples of this include:
Competitors who are scraping your prices so that they can adjust their pricing accordingly, putting them at a competitive advantage.
Bots stealing your content to use on their sites, saving them the costs of creating that content or purchasing data feeds.
Spambots utilizing areas of your site that allow user-generated content ...
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