Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without the talking about the other.1
Bill Gates Microsoft
I'm not hiring MBA students for the technology you learn while in school, but for your ability to learn about, use and subsequently manage new technologies when you get out.
IT Executive Federal Express
Give me a fish and I eat for a day; teach me to fish and I eat for a lifetime.
Managers do not have the luxury of abdicating participation in information systems decisions. Managers who choose to do so risk limiting their future business options. Information systems are at the heart of virtually every business interaction, process, and decision, especially when one considers the vast penetration of the Web in the last few years. Mobile and social technologies have brought information systems to an entirely new level within firms, and between individuals in their personal lives. Managers who let someone else make decisions about their information systems are letting someone else make decisions about the very foundation of their business. This is a textbook about managing and using information, written for current and future managers as a way of introducing the broader implications of the impact of information systems.
The goal of this book is to assist managers in becoming knowledgeable ...