January 2005
Beginner to intermediate
224 pages
4h 32m
English
book
Managing Customers as Investments The Strategic Value of Customers in the Long Run
by Sunil Gupta, Donald R. Lehmann
Content preview from Managing Customers as Investments The Strategic Value of Customers in the Long Run
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Chapter . ENDNOTES
CHAPTER 1
| 1. | We attribute this phrase to our academic colleague, Leonard Lodish of the Wharton School at the University of Pennsylvania. |
| 2. | “CEO Agenda: Corporate Priorities for 2003,” White Paper, The Economist Intelligence Unit. |
| 3. | A joint research program conducted by the Cap Gemini Ernst & Young Center for Business Innovation and the Wharton Research Program on Value Creation in Organizations. |
| 4. | The New York Times, March 31, 1993. |
| 5. | Brett Trueman, M.H. Franco Wong, and Xiao-Jun Zhang, “The Eyeballs Have It: Searching for the Value in Internet Stocks,” Journal of Accounting Research, 38 (2001), pp. 137–162 Suppl. S 2000. |
| 6. | “Where Mary Meeker Went Wrong,” Fortune, May 14, 2001, pp. 69–82. |
| 7. | Elizabeth Demers and Baruch Lev, “A Rude ... |
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