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Managing Electronic Media by Joan Van Tassel

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CHAPTER 3

Leadership and Management

The difference between managers and leaders is fundamental. the manager administers, the leader innovates. the manager maintains, the leader develops. the manager relies on systems, the leader relies on people. the manager counts on control, the leader counts on trust. the manager does things right, the leader does the right things. warren Bennis1

CONTENTS

Chapter Objectives

Introduction

Defining Leadership: Doing the Right Thing

Approaches to Leadership

Videogame Mogul: Nolan Bushnell

Movie Mogul: Walt Disney

TV Mogul: Brandon Tartikoff

Movie Mogul: Irving Thalberg

New Meta Approaches to Leadership

Digital Mogul: Steve Jobs

TV Mogul: Ted Turner

Linking Leadership and Management: ...

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