The review of the literature for developing the focal research framework was conducted in three parts. The first part focused on examining the research traditions in design and emotions, followed by a review of the current approaches for designing emotion-laden products.
The second part of the literature review investigated the theoretical applicability of the research premise generated in Chapter 1.
The last part of the literature review examined the significance of the present study for motorbike design. The role of emotions specific to design innovation in motorbikes was studied in detail. The emotion-based design strategy of major global motorbike manufacturers such as Honda, Yamaha, ...
