To conduct this study, the writer evolved a method that incorporated the development of a self-reporting measurement instrument, design of survey questionnaire, sampling of bikers and bikes, and selection of procedure for data collection and analysis.
3.1 Development of Biker–Bike Personality Measurement Instrument
The review of the literature, as explained in the previous chapter, gave directions for identifying a cluster of adjectives that characterize motorbikes in India. In this context, an online study was conducted to identify a set of adjectives that induce emotions among motorbike users and manufacturers in India.
An online word-count frequency investigation formed the basis for ...
