Managing Enterprise Content: A Unified Content Strategy

Chapter 6. Performing a content audit

At the heart of a unified content strategy is content. Before you can model your content—and, subsequently, unify it—you need to gain an intimate understanding of its nature and structure. During a content audit, you look at your organization’s content analytically and critically, so that you can identify opportunities for reuse and the type of reuse. (Types of reuse are discussed in Chapter 2, “Fundamental concepts of reuse ”.)

You look for similar and identical information, as well as for information that could be similar or identical, but is currently distinct. After you see how your information is being used and reused, you can make decisions about how you might unify it.

This chapter describes what a content ...