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Managing Enterprise Content: A Unified Content Strategy by Steve Manning, Pamela Kostur, Ann Rockley

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Chapter 2. Fundamental concepts of reuse

Content reuse is fundamental to a successful unified content strategy. This chapter defines content reuse and the benefits of its use. It explores how other industries have employed reuse for decades to improve their processes and the quality of their products. Content can be reused in many ways. The choice of the different methods and options for reuse are dependent upon your organization’s needs and technology. This chapter details the pros and cons of using each method and the associated options, and it provides the concepts that underlie the remainder of the book.

What is content reuse?

Content reuse is the practice of using existing content components to develop new “documents.” Although the majority ...

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