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Managing Enterprise Content: A Unified Content Strategy by Steve Manning, Pamela Kostur, Ann Rockley

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Part I. The basis of a unified content strategy

A unified content strategy helps you to get a handle on all the content—the intellectual capital—in your organization. A unified content strategy means integrating your processes from content creation to content management and delivery, ensuring that information is created, managed, and delivered consistently, in the way that users need it, without duplicating your efforts. The chapters in Part I explain the basis of a unified content strategy, starting from a discussion of content and where it all comes from, to assessing the return on your investment if you decide to move ahead with a unified content strategy.

Within your organization, you most likely create tremendous volumes of content to support ...

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