September 2015
Intermediate to advanced
352 pages
8h 35m
English
Content preview from Managing Growth and Expansion into Global Markets
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Appendix J: Finding Qualified Buyers and Expanding into Overseas Markets*
By now, your company has identified its most promising markets and devised a strategy to enter those markets. As discussed earlier, your company may sell directly to a customer or may use the assistance of an in-country representative (agents or distributors) to reach the end user. This section describes some of the sources that can help you find buyers, evaluate trade shows and missions, and generate sales.
U.S. Department of Commerce Worldwide Buyer-Finding Programs
The U.S. Department of Commerce can help exporters identify and qualify leads for potential buyers, distributors, joint-venture partners, and licensees from both private and public sources. Along with its ...
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