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Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands by Steven Haines

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CARRYING OUT YOUR OWN APPRAISAL

As I suggested earlier in the chapter, you may want to review the six basic questions and appraise your organization’s results from any prior programs. Consider conducting a brief appraisal exercise with your colleagues from other functions and/or your leadership team members. The exercise results may change how you think about your future direction. As you read other chapters in this book, you may come up with other ideas as well. You can refer to the table in Figure 1.1 to guide your work in this appraisal.

Figure 1.1 Questions for the Appraisal Process

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An appraisal of this sort can take on the characteristics ...

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