Contents
DESTINATION #1 Research and technology
ENTRY #1 How do you stay on trend amidst the always-evolving world of digital marketing? Andrew T. Stephen
ENTRY #2 What role might bioscience play in helping us deepen our understanding of—and intervention in—human behavior? Joseph W. Alba
ENTRY #3 How can we conduct research that truly furthers our understanding of diversity, rather than reinforcing old models? Jerome D. Williams
ENTRY #4 How can you use models in a meaningful way for your market? Greg Allenby
ENTRY #5 Does “big data” have the right customer satisfaction answers? Ronald Hill
ENTRY #6 How can you capture data that reflects complex life decisions? Fred M. Feinberg
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