ENTRY #2     What role might bioscience play in helping us deepen our understanding of—and intervention in—human behavior?

Joseph W. Alba

Distinguished Professor of Marketing, Warrington College of Business, University of Florida

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Free will is the defining issue of humanity. For millennia, it has been the province of philosophy, but lay beliefs about human agency broadly penetrate social policy. The present is a rousing time to examine the intersection of agency and policy due to developments in neuroscience and genetics that offer causal models of human traits and behavior. These causal models naturally adhere to the scientific view that ...

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