ENTRY #14 How do you engage low-literate, low-income consumers and entrepreneurs in the marketplace?
Two decades ago, I observed a group of low-income, low-literate consumers shopping. I was left with one feeling—the things I take for granted, as someone with education and financial resources. Tasks that I do not give any thought to can take so much effort for someone who is low-literate—like finding where a product is located or computing the final price after discounts ...
Get Mapping Out Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
