ENTRY #34 How do you create the ultimate customer experience?
There has been much focus on customer experience and the customer journey—not just the path to purchase, but through post-purchase, usage and beyond. Customer experience has become so complex, and yet so observable, through innumerable channels, touchpoints and data types. The amount of “input” we now have on the customer journey is overwhelming.
How can we make sense of the complexity? And do we even need to? Should we focus significant attention and resources on customer experience and the customer journey? Or is it perhaps just ...
Get Mapping Out Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
