ENTRY #41     How can marketing make prevention education effective?

J. Craig Andrews

Professor and Kellstadt Chair in Marketing, Marquette University

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As aptly observed by Ben Franklin, “An ounce of prevention is worth a pound of cure.” Today, adolescents face many risks in the form of substance abuse (e.g., prescription drugs, opioids, heroin), tobacco use, alcohol abuse, social media issues, STDs, obesity, etc., often intertwined with daily stressors, mental health challenges, and/or long-term addiction. Although the source of many of these risks can be debated, preventive education certainly trumps long-term addiction, enforcement, and ...

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