Mapping Out Marketing

ENTRY #50     How is collaboration beneficial to you and your business?

Julie L. Ozanne

Professor of Marketing, University of Melbourne

Lucie K. Ozanne

Associate Professor of Marketing, University of Canterbury

Disasters are something that happens to someone else, right? Think again. As the world heats up, disasters are becoming increasingly common worldwide.

We know that collaborative forms of consumption are on the rise too—from toy libraries, tool sharing, and co-housing to couch surfing, garden sharing, and local exchange trading systems. These peer-to-peer networks allow members to give and receive goods and services. But how can they ...