ENTRY #54     How can you help children navigate market messages as technology progresses?

Lan Nguyen Chaplin

Associate Professor of Marketing, University of Illinois at Chicago


In 1970, the average age children started watching television was 4 years old. Jump to 2016 and the average age has gotten alarmingly younger—just 4 months old. Children’s access to, and time spent using, new media is unprecedented.

Marketing messages related to critical aspects of development such as body image, gender identity, and health are disseminated across a growing number of media platforms, placing children at risk for falling prey to deceptive messages. ...

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