Closing remarks






We hope you took the time to read many or most of these pearls of wisdom and agree that they have much to offer. Some may be more or less relevant depending upon your job function and knowledge base, but we believe they all have value if you dig a bit deeper, using the other materials provided by the authors.

As a quick debrief, it may be instructive to discuss the broader territories covered in the last few hundred pages. The first domain addressed research and technology, an area that is epitomized by change. From neuromarketing to digital marketing, we have novel ways of understanding and communicating with customers. Also, our models of the marketplace need to capture the diversity that is inherent within, and ...

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