Survey Questions and Analysis
There
are two types of questions in a questionnaire: qualitative and quantitative.
The question type and the corresponding modeling type are synonymous.
Figure 5.4 Question Types shows a possible
scheme for viewing questions. The type of question determines the
type of analysis. For example, if the question type is categorical, then
only a categorical analysis can be done. This could be as simple
as a pie chart (yes, they’re sometimes needed) or bar chart
or a simple frequency table.
Figure 5.4 Question Types
Sometimes market analysts make mistakes in how they analyze their data because they're unaware of or ...
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