This chapter shows how you can use JMP to analyze survey data through a Case Study of yogurt consumption. The yogurt company’s marketing team set several objectives for the study:
Understand shopping behavior: price paid, amount purchased, where people shop, and brands purchased.
Understand yogurt preferences: flavors.
Segment the yogurt market and profile consumers.
The sample size was determined using a JMP script that comes bundled with your JMP installation. The script determines a sample size for a given margin of error and confidence level. To use the script:
Click on Help/Sample Data.
Click on Calculators and then select Sample Size for Confidence Intervals. See Figure 5.1 Sample ...