Case Study
Background
This chapter shows how
you can use JMP to analyze survey data through a Case Study of yogurt
consumption.[1] The yogurt
company’s marketing team set several objectives for the study:
-
Understand shopping behavior: price paid, amount purchased, where people shop, and brands purchased.
-
Understand yogurt preferences: flavors.
-
Segment the yogurt market and profile consumers.
The sample size was
determined using a JMP script that comes bundled with your JMP installation.[2] The script determines a sample size for
a given margin of error and confidence level. To use the script:
-
Click on Help/Sample Data.
-
Click on Calculators and then select Sample Size for Confidence Intervals. See Figure 5.1 Sample ...
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