May 2018
Intermediate to advanced
192 pages
4h 40m
Spanish
Content preview from Marketing 4.0
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Marketing centrado en el ser humano para generar atracción a la marca
Cómo construir marcas auténticas que actúen como amigas
En la reciente bibliografía de marketing casi siempre se presenta a los consumidores como la parte más poderosa. A pesar de ello las empresas frecuentemente ignoran su faceta humana, que se manifiesta muy claramente en la era digital: no son perfectos y se sienten vulnerables ante las estrategias comerciales. Por eso construyen comunidades, para fortalecer su posición.
Las compañías deben adaptarse a esta nueva realidad y crear marcas que se comporten como las personas: accesibles y atractivas, pero también vulnerables. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.