Gamification: Purpose
This model is intended to provide a structure for managers wanting to take advantage of modern technology to engage with their customers. It provides a framework for the design and implementation of gamification in the marketing mix. Gamification can also be used as a tool in training and induction programs, where company culture, values, and operational standard operating procedures (SOPs) can be built into the games played by new employees.
Gamification: Structure and Description
Management models are progressing to incorporate the tsunami of innovation found in the area of social media and technology. Gamification is one such model linked to learning, training, and motivation (see Figure 16.1 ...
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