November 2022
Beginner
400 pages
10h 40m
English
Content preview from Marketing For Dummies, 6th Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 12
Building an Engaging and Winning Website
IN THIS CHAPTER
Understanding what goes into a winning website
Attracting prospects and building relationships with a strong web identity
Using your website to boost business
Driving traffic with engaging content
Building a great website that serves your business
With the average session duration on the web’s 2 billion sites hovering around 2 or 3 minutes, building a website that actually keeps visitors’ attention long enough to start a conversation or sales transaction can seem a bit intimidating. However, if you organize your website around a strong marketing strategy (flip to Chapter 6 for more on marketing plans) and incorporate key elements designed to engage and convert visitors, you can be more successful than you may imagine.
In this chapter, you will read about the basics of building and maintaining a successful website to ensure you get the traffic you need to boost your sales and competitiveness. This chapter also outlines ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.