Chapter 12
Building an Engaging and Winning Website
IN THIS CHAPTER
Understanding what goes into a winning website
Attracting prospects and building relationships with a strong web identity
Using your website to boost business
Driving traffic with engaging content
Building a great website that serves your business
With the average session duration on the web’s 2 billion sites hovering around 2 or 3 minutes, building a website that actually keeps visitors’ attention long enough to start a conversation or sales transaction can seem a bit intimidating. However, if you organize your website around a strong marketing strategy (flip to Chapter 6 for more on marketing plans) and incorporate key elements designed to engage and convert visitors, you can be more successful than you may imagine.
In this chapter, you will read about the basics of building and maintaining a successful website to ensure you get the traffic you need to boost your sales and competitiveness. This chapter also outlines ...
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