Store Atmosphere
Retailers must consider all the senses in shaping the customer’s experience. Varying the tempo of music affects average time and dollars spent in the supermarket; slow music can lead to higher sales. Bloomingdale’s uses different essences or scents in different departments: baby powder in the baby store, suntan lotion in the bathing suit area, lilacs in lingerie, and cinnamon and pine scent during the holiday season. Other retailers such as Victoria’s Secret and Juicy Couture use their own distinctive branded perfumes, which they also sell.7
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