June 2021
Intermediate to advanced
608 pages
35h 33m
English
Content preview from Marketing Management, 16th Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Endnotes
Chapter 1
1. Kate Clark, “Bird CEO on Scooter Startup Copycats, Unit Economics, Safety, and Seasonality,” Tech Crunch, February 3, 2019. https://www.bird.co/press, accessed 11/23/2020.
2. Dominique M. Hanssens and Koen H. Pauwels, “Demonstrating the Value of Marketing,” Journal of Marketing 80, no. 6 (2016), pp. 173–90.
3. American Marketing Association, “Definition of Marketing,” https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx, accessed 11/23/2020.
4. Robert F. Lusch and Frederick E. Webster Jr., “A Stakeholder-Unifying, Cocreation Philosophy for Marketing,” Journal of Macromarketing 31, no. 2 (2011), 129–34. See also Robert F. Lusch and Frederick E. Webster Jr., “Elevating Marketing: Marketing Is Dead! Long Live ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.