Sustainability-Focused Corporate Social Responsibility
Sustainability—the ability to meet humanity’s needs without harming future generations—now tops many corporate agendas. Major corporations outline in great detail how they are trying to improve the long-term impact of their actions on communities and the environment. Coca-Cola, AT&T, and DuPont have even installed chief sustainability officers (CSOs).
Consumers have put their very real sustainability concerns into words and actions, focusing on green products and endorsing a wide range of environmental issues. Consumer interest in green products has expanded to the auto, energy, and technology sectors, in addition to personal care, food, and household products. A growing number of consumers ...
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