Contents
| Praise from Forward-Thinking Professionals | |
| Also by Gerald Zaltman | |
| Copyright | |
| Undressing the Mind of the Consumer: Introduction to Deep Metaphors | |
| 1 | How to Think Deeply |
| A Brief Guide to Overcoming Your Depth Deficit | |
| 2 | Foundations of Deep Metaphors |
| How Managers Benefit from Discovering Consumer Similarities | |
| 3 | Balance |
| How Justice, Equilibrium, and the Interplay of Elements Affect Consumer Thinkng | |
| 4 | Transformation |
| How Changes in Substance and Circumstances Affect Consumer Thinking | |
| 5 | Journey |
| How the Meeting of Past, Present, and Future Affects Consumer Thinking | |
| 6 | Container |
| How Inclusion, Exclusion, and Other Boundaries Affect Consumer Thinking | |
| 7 | Connection |
| How the Need to Relate to Oneself and Others ... | |
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