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Marketing mit allen Sinnen
book

Marketing mit allen Sinnen

by Christian Chlupsa
July 2020
Beginner to intermediate
134 pages
4h 33m
German
De Gruyter Oldenbourg
Content preview from Marketing mit allen Sinnen

Einführung

Vor wenigen Wochen hat Timo F. Jahn eine interessante Diskussion auf Twitter entfacht: „Stellt euch vor, der digitale Kanal ist dicht“. Interessant ist, dass Timo F. Jahn kein von Social Media genervter Marketingmanager der älteren Generation ist. Timo F. Jahn ist einer meiner Studierenden und das Sinnbild eines Hipsters: langer Bart, cooles Outfit und immer auf der Höhe der Zeit. In seinem Job ist er für Social Media zuständig. Auch die Marketingzeitschrift Horizont bestätigt diesen Trend. So werden in Deutschland beispielsweise 848 Milliarden E-Mails verschickt, die meisten davon landen ungelesen im Papierkorb. Die Inflation des digitalen Kanals führt mittlerweile dazu, dass Briefe wieder eine ganz neue Wertigkeit erhalten (Günther, ...

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Publisher Resources

ISBN: 9783110700596