March 2024
Intermediate to advanced
656 pages
21h 30m
English
Content preview from Marketing Plans, 9th Edition
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Part OneThe marketing planning process and the output
INTRODUCTION TO CHAPTERS 1–6
Chapters 1–6 constitute the main purpose of this book, which is to spell out in detail what is required at each stage of the strategic marketing planning process. Each chapter leads logically on to the following chapter until a complete picture is provided of the actions required at each stage. Worksheets are provided to enable users to build their plan as they proceed.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.