8 |
How do you ask the questions? |
8.1 Introduction
Chapter 6 introduced interviews as the most versatile and widely used method of primary data collection. The device used by interviewers for delivering questions to ...
Get Marketing Research for Managers, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
