April 2018
Beginner
224 pages
8h 44m
English
Content preview from Marketing, Rhetoric and ControlBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Index
advertising 4, 48–50, 73, 82–83, 87, 90, 103, 105, 108, 121, 124, 144, 155, 157–174, 202; see also rhetoric, visual
agon 3, 6, 58, 60, 125–126, 190, 195–202, 206, 207; see also Sophism
Agricola 28
Agrippa, C. 31, 136–137, 140, 144, 156
American Marketing Academy (AMA) 89, 92–93, 94, 106, 206–207
Andersen, H. 170
Anderson, P. 77–79, 81, 94–95, 118, 127
anthropomorphism 161, 169, 172, 184
Aquinas, T. 85
Aristotle 3, 5–6, 9, 11, 14–21, 27, 30, 40, 52–53, 62–63, 86, 115–117, 119, 126–127, 143–144, 149–152, 182, 187, 193, 198, 203–204; Poetics 52; On Rhetoric 15–19, 28, 52–53,
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.