II Strategic marketing, sales and customer management (B2B)
To begin with, selected methods of strategic marketing, sales and customer management are important for the integrative strategy approach. Fig. 13 shows an overview of selected methods of fundamental strategic goal setting, (micro) strategy definition and derivation of appropriate programmatic design recommendations in the B2B sector.
Fig. 13: Integrated Strategic Goal Setting, Strategy Definition and Derivation of Appropriate Programs (© Prof. Dr. R. Hofmaier).
1 “Traditional” ...
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