Marketing, Sales and Customer Management (MSC)

III Integrated product, service and product development management

1 Implementation of integrated marketing, sales and customer management

For the following proceedings, please refer to the systematic classification of the socalled “funnel presentation” to illustrate integrated marketing, sales and customer management programs and measures, as it presents the respective tasks of marketing, sales and customer management priorities. As shown in Fig. 24a, b, and c, all strategy-led programs, activities and tasks can initially be assigned to those with appropriate marketing priority (Fig. 24a), i.e. marketing with its functionaries is the responsible ...