May 2021
Beginner to intermediate
320 pages
8h 27m
English
Content preview from Marketing Strategy
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Targets
Setting objectives
The value of objectives
This brings us to the first T in the STRATEGY framework: Targets.
Using analysis, you can create or redefine existing marketing objectives, ensuring that they are aligned to achieving the business’s objectives.
Objectives give a sense of purpose and direction. They help departments direct their activities towards the same goals in a consistent way. Objectives motivate staff to achieve them, particularly if they are tied into performance measures. Objectives give a benchmark for control so organizations can assess whether they ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.