Mass Career Customization

Mass Career Customization

by Cathleen Benko, Anne Weisberg
Released September 2007
Publisher(s): Harvard Business Review Press
ISBN: 9781422138687

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Book description

Far-reaching changes in attitudes and family structures have been redefining the workforce for more than two decades—yet the workplace has remained much the same. During this time, many companies have learned that personalizing the customer experience is good for business. In Mass Career Customization, the authors argue convincingly to extend this popular and profitable concept to the workplace.

This book is centered on the powerful insight that career options in today’s economy need to accommodate the rising and falling phases of employee engagement as it changes over time. The remarkable process unveiled in this book offers choices involving four important dimensions of career progression: role; pace; location and schedule; and workload.

As the working population shrinks, maintaining industry advantage will depend largely on keeping employees engaged and connected. Mass career customization provides a framework for organizational adaptability that will do just that.

Table of contents

  1. Title Page
  2. Copyright Page
  3. Table of Contents
  4. ACKNOWLEDGMENTS
  5. ONE - From Ladder to Lattice
    1. THE NEW WORKFORCE IMPERATIVE
    2. WHY HERE AND WHY NOW
    3. MASS CAREER CUSTOMIZATION: THE EMERGING STANDARD
    4. FLEXIBLE WORK ARRANGEMENTS: ADMIRABLE—BUT NOT THE ANSWER
    5. CREATING THE NEW NORMAL
    6. IT’S ALREADY GOING ON
    7. MANAGING TRADE-OFFS
    8. THE OPTION VALUE OF MCC
  6. TWO - The Nontraditional Is the New Traditional
    1. TREND 1: THE SHORTAGE OF SKILLED KNOWLEDGE ECONOMY WORKERS
    2. TREND 2: CHANGES ON THE HOME FRONT
    3. TREND 3: INCREASING NUMBER OF WOMEN
    4. TREND 4: CHANGING EXPECTATIONS OF MEN
    5. TREND 5: EMERGING EXPECTATIONS OF GENERATIONS X AND Y
    6. TREND 6: INCREASING IMPACT OF TECHNOLOGY
  7. THREE - Why Flexible Work Arrangements Are Not the Answer
    1. THE CAREER CONTINUUM
    2. DOING THE SAME THINGS WHILE EXPECTING A DIFFERENT RESULT
    3. THE MEN WON’T EVEN GO THERE
    4. STRAIGHT TALK ABOUT FWAS: WHAT MANY SEEM TO KNOW BUT NO ONE SAYS
    5. THE CASE OF SHEILAH—OR SOMEONE YOU KNOW WHO SOUNDS JUST LIKE HER
  8. FOUR - Mass Career Customization
    1. MASS CUSTOMIZATION IS ALL AROUND
    2. THE CORE CHARACTERISTICS OF MCC
    3. OPTION VALUE IS GREATER THAN OPTIONS TAKEN
    4. ELEMENTS OF THE MCC FRAMEWORK
    5. NOT AN ISLAND
    6. HOW MCC PROFILES WILL CHANGE OVER TIME
    7. THE BENEFITS OF MCC
  9. FIVE - The Journey Toward a Lattice Organization
    1. SAS: RETAINING THE INTELLECTUAL CAPITAL
    2. ARNOLD & PORTER: CLIENTS VALUE CONTINUITY
    3. OGILVY & MATHER: RECOGNIZING THE NEEDS OF INDIVIDUALS
    4. DELOITTE’S JOURNEY
    5. SYNTHESIZING THE FLEXIBILITY DATA
    6. FROM CONCEPT TO EMERGING REALITY
    7. ROUND 1 PILOTS: INCREASING THE SUPPLY OF CLIENT SERVICE OPTIONS
    8. ROUND 2 PILOTS: INTEGRATING MCC WITH THE ANNUAL TALENT CYCLE
    9. THE NEXT STAGES OF THE DELOITTE JOURNEY
  10. SIX - Facing Forward
    1. TRUE NORTH
    2. STRAIGHT TALK ABOUT MCC
  11. SEVEN - Living in a Lattice World
    1. EVOLVING THE WORKPLACE TO MATCH THE CHANGING WORKFORCE
    2. MCC AND KEY CHALLENGES OF TOMORROW’S WORKPLACE
    3. THE ELEPHANT IN THE ROOM
  12. NOTES
  13. BIBLIOGRAPHY
  14. INDEX
  15. ABOUT THE AUTHORS

Product information

  • Title: Mass Career Customization
  • Author(s): Cathleen Benko, Anne Weisberg
  • Release date: September 2007
  • Publisher(s): Harvard Business Review Press
  • ISBN: 9781422138687