December 2010
Beginner to intermediate
512 pages
18h 43m
English
As we already mentioned in Part I and discussed in more detail in Part II of this book, entity resolution—and in particular the ability to recognize, uniquely identify, match, and link entities—is at the heart of MDM. Specifically, we showed that a conceptual MDM data model that can support a customer-centric business such as retail banking, institutional banking, personal insurance, or commercial insurance is known as a party-centric model, and it may consist of a number of entities and attributes, including party/customer, party profile, account, party group, location, demographics, relationships, channels, products, events, and privacy ...
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