PART IIntroduction to Master Data Management

CHAPTER 1 Overview of Master Data Management

CHAPTER 2 MDM: Overview of Market Drivers and Key Challenges

CHAPTER 3 MDM Applications by Industry

Our civilization has evolved into a modern society by continuously acquiring and developing new knowledge and creating innovative ways to improve personal and business conditions. This evolution in large part is based on our ability and ever-growing need to collect and understand information in order to run businesses; predict the weather; analyze market performance; manage personal finances; define medical diagnoses in order to prescribe proper medication, and, in general, to do both mundane and new, exciting things.

Over the course of history, we have collected ...

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