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Mastering pandas for Finance by Michael Heydt

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Chapter 6. Trading Using Google Trends

Several years ago, a paper titled Quantifying Trading Behavior in Financial Markets Using Google Trends was published in Scientific Reports. This paper asked this question: "Is it possible to predict efficient trading strategies based upon the frequency of certain words in Google searches?"

The authors went through a number of interesting steps involved in gathering data and performing analyses. They derived a set of financial keywords from the Financial Times website that they thought were good words for examining patterns of search for financial information.

With this, they built a robust set of keywords using Google Sets (which is now defunct). Using those keywords, they collected Google Trends data on those ...

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